Hipster Runoff is a blog that focuses on current trends or most talked about topics, with music taking up a large portion of the posts. The blogger, Carles (as noted in the banner of the blog), has a distinctly ironic, opinionated tone. He challenges many of the blog-hype bands by ranting about how he doesn't understand why they're the next big thing or why they're receiving strong reviews. He blogs about other pop culture topics in a similar way and often questions things that are all the hype or adored in the media. The language used in the blogs is similar to that of Rose Quartz in that it is aimed at a certain demographic (the word "bro" and other contemporary abbreviated language is often used) yet it seems to appeal to many outside of the demographic based on how many visitors the blog receives.
The layout and design of the blog is very simple, not using many of the more eye-catching web design techniques many blogs have employed. The posts consistently receive hundreds of comments, all in mostly appraising the posts or just carrying out conversations with the same type of language as the bloggers. This may seem like it makes the entire blog a huge mockery yet the intentional lameness is what draws so many readers to the blog--its ironic and a parody of "hipster irony" (a term and lifestyle directly linked to a lot of the music within the independent music community) simultaneously.
From the blog's What is... section:
"What is hipster runoff?
It's a blog worth blogging about! HRO is intended to be a "culturally relevant" blog. Carles can basically blog about anything."
Check it out @: http://www.hipsterrunoff.com/
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